Guide to structure and contents of a business plan plus advice and help

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Guide Contents:

  Introduction

  Front of Plan

  Body of Plan

  Appendices
    Introductory
    Marketing
    Operational  
    Finance

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Appendices: Operational

Appendices dealing with operations could cover the following matters. They are linked to sections 8. Technology and R&D, 9. Operational/Manufacturing Plans and 10. Management & Administration.

Technology and R&D
Use this appendix to expand on the material in 8. Technology and R&D. In particular, include any important technical material here.

Details of Manufacturing/Operational Plans & Costs
Describe processes/operations in limited detail. Diagrams or flow charts may help explain complex issues. Indicate capital investment (and timing), describe/justify (briefly) the functions of major items and review any capacity-related issues. Discuss sources of materials/supplies and their costs. Specify projected manning levels/rates, direct/indirect operating costs and productivity levels. Discuss inventories and production cycles as well as related planning and control systems. Even if you are a service business, use this appendix to describe operational issues connected with the provision of services, support etc.

CVs of Senior Managers
If your business is substantial, you should aim to present CVs for a balanced and experienced management team. If gaps exist, supply job descriptions/ specifications and explain how they will be filled. Remember the five factors which venture capitalists look for when making an investment - management, management, management, market and, finally, product. Bear in mind that many businesses try to follow this sequence, but in reverse order!!

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