Guide to structure and contents of a business plan plus advice and help

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Guide Contents:

  Introduction

  Front of Plan

  Body of Plan

  Appendices
    Introductory  
    Marketing
    Operational
    Finance

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Appendices: Introductory

Introductory appendices could cover the following matters. They are linked to sections dealing with 4. Present Status and 5. Product/Service Offerings.

Review of Development of Business (20xx to 20xx)
Consider using a chronological list. Focus on highlights and important events.

Summarized Historic Financial Statements (20xx to 20xx)
Tabulate high-level values (revenues, cost of sales, pre-tax profits, fixed assets, current assets, current liabilities etc.). Summarize highlights and explain any exceptional events. Offer audited accounts as attachments or separate items.

Detailed Description (Technical Specifications) of Product/Service (Range)
Assume reader has no prior technical knowledge. Avoid blinding with science and minimize use of technical terms/jargon. Offer technical write-ups as a separate document. If necessary, include a short glossary.

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