Guide to structure and contents of a business plan plus advice and help

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Guide Contents:

  Introduction

  Front of Plan

  Body of Plan
    Strategies
    Present Status
    Offerings
    Markets
    Sales
    Technology
    Operations
    Management
    Financials
    Funding
    Implementation
    Conclusion   

  Appendices

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14. Conclusion

Use this section to wrap up your plan and to leave the reader with a warm and positive view of the business and its plans.

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Review what the business does and expects to achieve. Indicate why it will succeed and why it should be supported by investors etc. Be very positive and confident to encourage favorable reactions. Maybe, you could draw on some of the strengths and opportunities described in 3. Mission, Strategies etc.

Confine this section to a few carefully-drafted paragraphs and write it once the plan is almost complete.

Tip: Get someone to read a near-final draft plan to check that it makes good business sense, reads well and is clearly presented. Ideally, that "someone" should be a detached, independent person involved in business with experience of your industry and/or business planning. Hopefully, they will be able to see "the wood from the trees" better than you can. Don't be resentful of any criticism - use it to improve the next draft. If your plan is lengthy or important, anticipate several drafts.

If you need moral support or a boost to your spirits at this stage, browse through our compilations of Quotes about money etc. or Bad Advice !!

To help finalize your plan, review the Checklist for Preparing a Business Plan. You may also wish to refer back to the white papers on Writing a Business Plan and Insights into Business Planning or download Free-Plan, a Word-based guide and template.

Finally, check these other sources of assistance at the Business Plan Guide site - Business Planning Software, Business Planning Advice and Business Planning Books.

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