Guide to structure and contents of a business plan plus advice and help

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Guide Contents:

  Introduction

  Front of Plan

  Body of Plan  
    Strategies
    Present Status
    Offerings
    Markets
    Sales
    Technology
    Operations
    Management
    Financials
    Funding
    Implementation
    Conclusion

  Appendices

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Body of Business Plan

The body of your plan should be spread over a series of sections. This Guide uses the following main sections:

3. Mission, Strategies etc.
4. Present Status
5. Product/Service Offerings
6. Profiles of Target Markets
7. Marketing Strategies & Sales Plans
8. Technology and R&D
9. Operational/Manufacturing Plans
10. Management & Administration
11. Financial Projections
12. Funding Requirements & Proposals
13. Implementation
14. Conclusion

These follow on from the 1. Introduction and 2. Summary. The order and scope of the sections within your plan should be decided at the very outset when compiling the Contents list of the plan.

Consider starting each main section on a new page even though this might appear to increase the length of your plan.

Detailed material relevant to a particular section should be placed in an Appendix at the very back of the plan. This ensures that the flow of your plan is not disrupted by excessive detail.

Note: Free-Plan, a 150-page Word-based template based on this business plan guide, can be downloaded for free here.

Additional Help
(If visiting the links below, use the back button on your browser to return to this page)

For general guidance, refer to the white papers on Writing a Business Plan and Insights into Business Planning.

If you need more extensive assistance, consider using the Plan Write Business Planner or Plan Write Expert Planner software packages.

See also Free-Plan, a 150-page Word-based business plan guide and template. It can be used in conjunction with Exl-Plan, an Excel-based financial planner, to compile and present your financial projections.

Business Planning Tools
Plan Write Business Planner - Complete Business Planner From US$119 Details Demo
Plan Write Expert Planner - Expert Business Planner From US$ 219 Details Demo
Exl-Plan Free - Comprehensive 2 Year Financial Projections (Excel-based) Free Details Download
Exl-Plan - Comprehensive 3-5-7 Year Financial Projections (Excel-based) From US$ 29 Details Download
Cashflow Plan Free - 6 Month Cash Flow Forecaster (Excel-based) Free Details Download
Cashflow Plan - 12 Month Cash Flow Forecaster (Excel-based) From US$ 39 Details Download
Free-Plan - 150 Page Business Plan Guide & Template (Word-based) Free Details Download
Plan Write Market Planner - Marketing Plan Writer From US$ 119 Details Demo
Quick Insight - Business Idea Assessor From US$ 219 Details Demo
Business Insight - Marketing Strategy Evaluator From US$ 785 Details Demo
Note: All packages need Windows 95/98/Me/NT/2000/XP

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